Strategic Adaptation and its impact on Organizational Ambidexterity An analytical exploratory study of the opinions of a sample of administrative leaders in mobile telecommunications companies in Sulaymaniyah Governorate - Kurdistan Region - Iraq

Abstract

The research sought to identify and analyze strategic adaptation and its impact on organizational ambidexterity in telecommunications companies in Sulaymaniyah Governorate, where the number of selected companies was (3), represented by (Asia Cell, Korek Telecom, and Zain Telecom). The method used in the research is the descriptive and analytical method, to determine the theoretical framework for the concepts and description of the main and sub-variables, and then analyze the correlation and influence relationships between the research variables at the macro and micro levels. The researcher used the questionnaire form as the main tool for obtaining data, and (100) questionnaires were distributed directly and electronically via (Google Form) to all members of society represented by (general director, authorized director, department head, division official, supervisor, team leader). An individual according to companies’ data during the research. After sorting and checking the questionnaires, the number of questionnaires suitable for analysis reached (88). A set of statistical methods were used to analyze the required data, such as (finding frequencies, arithmetic mean values, standard deviations, coefficient of variation, and relative importance of the dimensions of the research variables, and testing the research hypotheses using statistical methods, Spearman Correlation Analysis, Simple Linear Regression Analysis, and Structural Equation Modeling). Based on the statistical programs (SPSS-28) and (AMOS-28). The results showed that there is a positive correlation and influence between the research variables and its dimensions in the companies studied from the point of view of their managers. In light of the results, a set of relevant recommendations were presented, including the need for the surveyed companies to rely more on all dimensions of strategic adaptation due to their impact on achieving organizational ambidexterity.