Drip Marketing as an Entry to Enhance Mental Status An Exploratory Study of the Opinions of a Group of Customers in Iraqi Telecom Companies

Abstract

The study aimed to determine the relationship of correlation and influence of the (drip marketing) as regarded the independent variable. The study as well involved dimensions of drip marketing represented by (e-mail, search engine marketing, digital marketing, social media marketing, content marketing) in the dependent variable (mental status). The independent variable’s dimensions represented by (brand, competitors, internal resources, quality and price, skills of workers) in Iraqi telecommunications companies. These companies are referred to as (Asiacell, Korek,  Zain Company) as a field of study. The study’s main tool is a questionnaire, which was applied as a tool for data collection. The researcher distributed (450) e-questionnaire for each segment of the companies surveyed (150) questionnaire to customers in the area of research and then analyzed the data, using the statistical software (28.V) of (SPSS), and (AMOS V.26) to extract statistical methods the study also recommended most notably that the management of Iraqi telecommunications companies pay attention to identifying the needs of the future telecommunications market by reviewing the experiences of international companies in the same sector and benefiting from the contents of their experiences.