Effect of internal marketing in achieving organizational commitment and quality requirements in Al- Furat Company

Abstract

Marketing has become one of the most important sciences that companies must be interested in, whether they provide customers with goods of both production and service types, as it is one of the main pillars on which these institutions depend in evaluating the efficiency of their performance in order to reach the intended goal of customer satisfaction and thus increase the financial return for them, which ensures their continuation in The labor market crowded with competition and its economic growth. Therefore, the organization must support marketing activities of all kinds and activate them inside and outside the organization in order to meet its requirements and not to review its performance and implement its plans in a guaranteed manner on the one hand and satisfy the desires of the consumer on the other hand, so this research aims to show the impact of the culture and internal marketing policy in the General Furat Chemical Industries and Pesticides Company. Focusing on the internal marketing policy adopted by the top management in the company and for the purpose of achieving the research objectives, an annual evaluation has been approved for the Marketing Department, the Quality Department and the Training Division. After analyzing and discussing the scientific and practical part, many results emerged that show the success of the internal marketing policy and its important impact on achieving a large volume of sales for the company, and the presence of such internal marketing activities will bring psychological comfort to the internal customers (workers) and make them feel the company's interest in them as they are the first market for it and make them feel reassured. Which leads to improving the performance efficiency of workers and thus achieving progress and development in the production process, in order to achieve the goals of the company at all levels.