The Voice of the Customer as an Entry to Enhancing Marketing Excellence Survey Study of the Opinions of a Sample of Fast Food Restaurant Workers in Mosul City

Abstract

The current research aims at the nature of the relationship and the impact between the customer's voice to enhance the marketing excellence of the opinions of a sample of workers in fast food restaurants in the city of Mosul, through the research problem that was identified with several research questions, including:

Is there a significant impact of the customer's voice on marketing excellence?

   Several hypotheses were derived from it that show the correlation and effect relationship between the two research variables, and a sample consisting of (119) workers in fast food restaurants was selected, and the questionnaire form was adopted to obtain data, and statistical methods were used in analyzing the data and extracting the results using the program (SPSS V23).

The research reached several conclusions, including the existence of a significant correlation between the customer's voice and marketing excellence, and the research ended with a set of proposals that benefit the respondents.